This item’s colour is too dark a Dove grey. 
We purchased our previous toilet seat which was also Dove grey ( but a very pale grey colour - although the advert photo by Wayfair colour looked the same , but when it arrived  checked against our existing toilet seat the new one was several shades darker  does not match the other timber bathroom fixtures  fittings of our original Dove Grey  we will be returning this to Wayfair for a refund or a much lighter grey one if that not available then we will go for a white toilet seat of similar specification