The color was as shown but this rug is not soft to the touch at all.  If you're looking for something soft when you get out of the shower or to stand on in front of the sink this is not the rug.

As someone else noted, the rug I received was from Martex and according to the tag has a price of $17.99. So the $23.99 price I paid (normally $30 according to Wayfair) is over retail value.