I like a firm pillow, but I find I have to move my head about every 5 minutes or so, as the memory foam breaks down. Same with the cooling gel side...about 5 minutes and it's the same temperature as my head, so it's not cool anymore. I was hoping these would be a bit more poofy... if you want to read or watch TV, you still need a pillow underneath to prop your head up to be comfortable. But, the hypoallergenic qualities are good, and I can breathe when I wake up, unlike my old feather pillows.