I love this tile.  I didn't want subway tile and searched hi and low.  They look amazing.  This tile is the star of my kitchen and I haven't grouted yet.  The tile is not true white.  It's more of a creamy white which was perfect for me because my cabinets are Ben. Moore painted Dove White.  Initially, I was concerned about the square shape being too boring, but that is CERTAINLY not the case.   The sheen varies from tile to tile which adds to the varied look.  I did order 2X8 for the feature.  They are beautiful as well.