This by far is the best from the whole air wick home fragrance line. I am glad they finally created something soft, clean, and truly delicate. I don't know how the "Snuggle" smells, so cannot speak from the similarity perspective. But, I can definitely say that this is true to the "clean-laundry", "soapy" smell. It is very light and airy, and also very uplifting. Even at it's lowest setting, It is powerful enough to fill the air with a very pleasing, uplifting, clean fragrance not only in the room that you plug it in, but also in the surrounding area. The presence of this soft scent is very refreshing versus all the other scents which drive me up the wall.