I was originally looking for the Velvetloft sheets from Bed Bath Beyond (no longer sold there) and my search led me to these. They do feel as soft as they describe and the colour was exactly as pictured (on my comouter) so they get a star for each of those reasons. Where they loose it is with the saying 'you get what you pay for' these sheets, at over $100, are not worth that much. They are too thin and they feel like they will not last to warrent the price tag.