I am very picky about sheets and will pay upward of $200+ each for a flat or fitted sheet from our local custom bedding store.  I very much prefer having one set of expensive sheets made to last and feel amazing.  Of course,  I did not want to spend the same money for our second guest room.  This sheet set feels super soft and more expensive than it is.  This comment is based on someone who turns her nose up at most sheet sets you would purchase in department stores.  I highly recommend these for a cost effective luxurious feel.