This lamp is great at providing two different experiences - a bright, bright white LED torchiere top light to provide indirect lighting (what I needed in a room without overhead lights) + an ability to provide RGB color accents with the color strip on the center column. It's important to note that the top light isn't capable of colors itself, but it's a strong 3000 lumens, more than other competing products which is great. 

It's a bit confusing because of the labeling, but upon arrival... I found that this product is actually an Outon brand which you can find on other sites under that name. That's not a bad thing, just wasn't what was stated in the description. The device can connect with Google or Alexa out of the box, but it's smart app is also powered by Tuya, which makes me optimistic that I can also connect with Apple Homekit, because Tuya is listed as a Homebridge app.