I'm a week into owning this mattress and the difference between it and my previous Sealy are night and day. When I first went to the store I was close to closing on a mattress that cost half as much but I laid on this and was instantly taken by the combination of softness combined with a underlying firmness that models simply could not match. Add to that a price that was half of other brands with a similar, if not identical, feel and the choice was easy.