Bought this in a 7' 10" x 10' 3". In this size, it is like pictured. I was worried because some of the reviews said it was darker with more gray. It looks like the pictures in which the rug is placed in an environment. The flat, top view picture of the rug on the white background is 40% lighter. The light blue is a baby blue, the turquoise is dark turquoise while the darkest gray is definitely dark.