I searched everywhere for a decent rug with a decent price, and this seemed to be it. Great lumpy feeling, love stepping on it and laying on it. The color is a closer to white than ivory but i bet over time it will darken a bit more. Great rug, just wish the wool balls were smaller, and a bit closer together because there are some uneven gaps between rows, but nothing concerning. Sure it sheds but nothing drastic like i've been reading.