I have owned this rug for 2 years now and I'm at my wit's end with the shedding. I kept thinking it would improve but nope, here we are 2 years later and no amount of vacuuming helps. I have twin boys crawling on the floor now and they are forever picking up pieces of fluff and trying to eat it. Yes, the color is beautiful and rich, but I don't recommend buying this rug unless you like vacuuming Every. Single. Day. Maybe even twice a day.