I had thought that this rug was going to be made out of denim fabric strips (jeans material, which has a very specific weight and texture).  It's more made of ropey substance.  I got a large oval rug for the family room in front of the TV for the kids to sit/lie on.  It's nice to look at, and OK value, but I had been looking forward to lying on it too and it feeling like a nice pair of soft worn pair of jeans...

Pros: Nice color, and I'm sure it will be rugged for wear
Cons: By "denim", they mean color only, not the material