I ordered a sheet set by Red Barrel Studio for $96.99 (600 Thread 100% Cotton Striped Sheet Set). 
What I received was London Hotel Collection sheets - Egyptian Cotton 600 thread count, but a slightly lighter colour than what I wanted (which is why I chose the Red Barrel brand in the first place). Although technically the same, when I search on London Hotel Collection sheets I received, they consistently come in at under $30 at a variety of other vendors. 
I feel like I am a victim of bait and switch by Wayfair. 
Wayfair does carry London Hotel Collection sheets and list in the $40 range. Not impressed by their business practices!!