We just got the rug and I cannot say anything about durability or stain resistance.  It looks good. The edging and the jute/sisal fiber weave ooks well made.   We like the neutral/natural color as it blends with our oak floors.  The backing makes it non-slip - but the chemical smell coming off is intense - our dog had to leave the room. I had it airing for three days outside and it's a little better, but this is a problem if it persists.