The very first thing I noticed was the environmentally kind packaging it came in. Thank you. Upon unraveling my runner, felt just how soft the piling was. It fit perfectly where I needed it in my new mud room, and took a day or so to relax soothe. The colors are vibrant, fresh and goes well with my somewhat mod décor. This pattern hides dirt and fur well, cleaning is easy and it is plush being very comfortable to walk on bare footed. The best part is, it is made in Turkey and made with synthetic materials.