Love this rug!!  I looked at sooo many rugs to try to find the right one for our living area.  The lighting in our apartment is very bright/blue-ish and the walls and grey with white trim so I needed something that didn't look too ivory/yellow-ish in that light.  The ground color is more like a silvery-gray-ivory and looks amazing in both natural light and with the recessed lighting on.  The pattern is very subtle.  Looks beautiful.  It's Safavieh.