In. LOVE! This is a beautiful rug and exactly what I was hoping for. It is a deep, ruby red and so very pretty! I will second what other reviewers have said about it giving the Persian look for a fraction of the price. I have three dogs so could never spend a small fortune on a vintage rug, but this is exactly the look I wanted for a great price point. We have it in our dining room, and it's perfect. Can't rave about this rug enough! Adding lots of pictures since there aren't a lot on this review yet, which is why it took me so long to pull the trigger on the rug in the first place.