I love the colors. It’s bright and cheerful. It’s not as soft as other area rugs I’ve been on. It seems like it is 100% wool and good quality, just maybe not the softest brand of wool. I have a toddler and am down on the floor playing a lot though and I think it’s comfy. I bought an 8x10 and there are tassels. I chatted with someone online from Wayfair who told me only the runner sizes had tassels. This was incorrect. I like the tassels so I’m keeping the rug. However, I know one of the promotional pictures shows a larger size without tassels and I think others should assume every size of rug has tassels.