I bought this rug to brighten up the bedroom currently in use by my roommate.  I'd purchased it along with a set of luxury sheets and pillowcases in a coordinating color.  I told her about my surprise after the transaction had been finalized.  I knew she'd be appreciative no matter what she received, but the rug is absolutely gorgeous and really brightened up a previously dull area of the room.  What a difference an area rug can make!