I thought, based on the customer pictures, it would be a smidge darker in the dark areas and I'm not 100% sure I love the shade of blue used but it's up against an off-white leather couch and cream walls that I'm not allowed to paint so it certainly does pop. There's no denying that. It's also very soft. The carpet in this apartment is kind of gross and I'm not allowed to change it so this was a great option.