It isn't only Wayfair, but all the sites I've dealt with online have always this problem:  the color of the rug is not true to the photo.  In the photo above, it appears to be more creamy or off white.  The rug itself is a deeper tan, and that was kind of a surprise to me.  I don't think it's a big enough problem to return it, but for those who are real sticklers about true color, ordering online can be chancy.