I was actually looking for a pivoting toilet paper holder for awhile before I found this one.  After using one in my parents' home I realized that they are by far the easiest to use.  I'm no longer dealing with a spring-loaded one (that I always seem to drop on the floor) or the single bar (that the toilet paper constantly slides off of).  Now I just lift the pivot bar to change the roll and drop it back into place.  It doesn't sound like such a big deal, but it's amazing how much more pleasant it is to use.  Most of the ones I've seen are way too pricey for me, but this was a good deal and looks great in my bathrooms.  It matches my other fixtures well and was pretty easy to install.