I've not had an artificial tree since I was young, as through my adult years we lived in Michigan where the fresh cut fraser firs are beyond compare.  I was skeptical about getting an artificial one but where we live it just isn't possible to acquire a decent real tree.  The reviews for this were good and it was on sale, so I took a chance.  Well paid off!  The tree is beautiful with plentiful lights and the limbs spread out (with a lot of initial effort) for a very full and natural look.  

Pros: Easy assembly; very lifelike.
Cons: I don't have a ladder tall enough to reach the top! ;)