I like this pillow, but be aware this is a very heavy pillow, but for neck support it's very good.  Additionally, I'm not sure the Cool Gel really does much, but for this price I can't complain.  I sleep with down pillows up around my ears, but those are just too soft and flat to sleep on comfortably, and this provides a comfortable base for my head.   I've found that I'm sleeping more soundly than I did before I got it, so I guess it's doing its job!