Comparison shopped with other online companies.  This fireplace fit the criteria of right size, electric, and a front vent (in case at some point I want to build a surround for it.) Easy to install with the help of another adult when it came time to hang it on the wall.  It does provide some heat. It's electric flame looks like an electric fireplace but it was what I needed in my basement. Lots of ambience with little effort.