Absolutely in love with the beautiful tile.  The picture on the website doesn't do it justice.  The pictures made the tile look like it had a grayish tone but it isn't gray at all.  It is a beautiful bright white, not creamy.  I wanted to use a white subway tile backsplash in our newly remodeled kitchen but every tile I found was yet a different shade of white from the white cupboards, the white appliances, and the white quartz countertops. The etching on the tile is very subtle but adds a lovely texture from the other surfaces and doesn't conflict with the other shades of white.  Also, love the larger 4 x 12 size which makes the backsplash look sleek and modern and not too "busy."  I highly recommend this tile.  Gorgeous!