I wanted a fan that was nice looking, not distracting to the room decor and moves air.  We installed the fan in our large living room with 12' ceilings.  After reviewing some Youtube videos, it was easy to install the fan.  Using the standard rod that came with the fan and our tall ceiling, it quietly moves a comfortable amount of air in Medium and High.    I love it so much that we will be ordering one for our bedroom.