I was so excited when I purchased this cute shag rug a little over a year ago. And I was in LOVE with it for about 6 months. It was fluffy, white, and with a great pattern. After about 6 months, however, it started to flatten out on the area where there was more traffic. As soon as I noticed it, I tried everything to fluff it up: vacuuming more, even ruffling the strands with my hand or a dry rag. But once it starts going flat, there is no going back. It is also VERY hard to clean. Any spill or accident you have to clean immediately and even then you probably won't get it all clean (because the strands are so long). And we have pets and no matter how much I vacuumed I could not get all the hair out (again because of the long strands). It was cute while it lasted. I don't think it was poorly made. I just would recommend it for a low traffic area where there is no possibility of it getting stained. And not where pets are.