Bought it because I loved the look. Put it on the bed today and it is PERFECT! Our bed is a king, and this beautiful quilt/cover/spread, covers the mattress and down the sides to the dust ruffle, a good 11" drop. I usually wash before using, but didn't this time, but I think it will "fluff up" and be even prettier after I wash and dry, though it looks great as is. 

AND, even Hubby likes it. The ruffle isn't awfully "feminine," -- it just looks attractive on the bed; frills, but not "frilly." I had expected him to groan when he saw it; instead, he said, "Wow! that looks really fresh!"