I have been looking looking at this rug for over a year and finally bought on sale. I get nervous about buying rugs online as it's the type of purchase that you really need to see in person in order to assess quality.  However, this is my third rug from Birch Lane, and I have been happy with all if them. The color in this rug is very rich looking and the quality is excellent. I bought this rug on sale and I feel I got great value. It is pretty soft for a wool rug and no shedding. Was on my door step in 48 hours!