It is nowhere near as white as the photo on the website (review page isn't adding a photo that I wanted to show). Its more an off white/white-grey. I was disappointed as I've looked at this rug for ages and saved up until i could afford to buy it. Against white cushions I have on my sofa, you can see the difference in the colour white. It is a decent thickness and I have kept it rather than return it. I have just made a small complaint to wayfair regarding the colour description and photo difference. No further issues.