I have long hair to my waist and it's medium thick. It usually takes me a long time to dry blow dry my hair. This Conair Ceramic 1875 watt hair dryer dries my hair in less than 10 minutes, causes no damage and leaves my hair smooth and shiny. I absolutely love the Conair products. The concentrator attachment is great for creating smooth , straight , sleek hairstyle. They are affordable and work great. The only con is that the dryer is a little heavy but not a deal breaker for me.