(This review was collected as part of a promotion.) We toast bread every day.  This toaster was purchased to replace another toaster we had for many years. My hope is that it will work reliably for many more years to come. It is simply elegant, and well-designed and built. The toaster lift button feels strong and sturdy (not cheap and filmsy).  The element heats up immediately to the desired level without burning or undercooking the bread.