looks real lifelike, love the different setting options. was worried though. The info online doesn't tell you how many options really, and you don't show the different looks. went by reputation of Dimplex brand. there are 3 flame speeds, brightness, and log brightness, and options of xtra red, or blue flame as well. the only thing we ran into was one of the screw holes didn't match up right to secure glass panel. luckily my husband had a metal drill bit. easily remedied.