I've used this fan in two separate residences because of it's simplicity and clean lines. It's design doesn't detract from the decor of the room.  It just becomes a part of the ceiling. I prefer not having a light kit as that changes the look and makes the fan more prominent
It's pure white but easy to keep clean and it's speeds work very well.  I haven't used any other fans so I don't have any comparisons as to the noise.  I forget about it so it must be pretty quiet.