The bed itself is a really nice bed. We were looking for something modern/mid-century and this is it. Building it was actually quite easy. If it was hard for some people either they did not read the instructions or they aren't inclined because each piece was specifically labeled. It was impossible to mess up. In total it took us about 30 minutes to build (and I mostly sat there and read the instructions). 
The bed came damaged (hence the three stars). It was on the top of the headboard too which means that it's quite visible. The bedframe pattern doesn't match the headboard pattern (the frame offers imperfections and discolorations throughout which gives it a much more natural look that personally I appreciated but some may not) while the headboard is a solid color. 

Overall, I am not unhappy with the purchase. It is a solid and sturdy frame. It looks beautiful. The shipping was super quick and the customer service team at Wayfair are quick and attentive.