I was comparing this couch to one from Ethan Allen.  With delivery the EA couch would have cost $3K.  This one, with shipping and using my "rewards" was less than $900 and delivered within 2 weeks whereas EA was expected in 12-16 weeks.  It's firm and not deep and, frankly, doesn't look as expensive as the EA couch but why would it?!  It's a great couch, does the job and looks very nice.  I don't regret my decision at all!  Highly recommend!!

Pros: Great value, easy to assemble (just screw in 4 legs) quick delivery, looks great!
Cons: Firm