We adore this rug!! Colours are exactly as pictured, which was a concern.  We have it in our front entrance, (yes we're silly, have a farm & put a pale rug at the front door), but with regular shampooing with our lightweight residential machine - it whitens right back up, way beyond expectations!  I'm sure if we didn't have a bunch of muddy boots walking on it daily, we wouldn't ever need to shampoo it.  Highly recommend - I'm thinking of buying another now so that when ours needs replacing eventually, I can just sub it in, lol