This was the second duvet set that I've purchased. They are soooo soft and cozy.  I have two small dogs that sleep in the bed and the duvet set I had before this purchase would attract their hair...  not this one.  It really is a very inexpensive duvet set that is soft, cozy and does not pill or attract dog hair..Perfect!  

The first was for my daughter in the purple... which is actually a deep egg-plant color very rich and dark, the picture does not do it justice.
The last one I purchased for myself in the turquoise which is just a bit darker than pictured... so that does seem to be what I've noticed the colors are a bit richer than pictured.... Absolutely a great buy!!!