Very vibrant colors and it seems to be straightening out quickly -- it came tightly rolled as rugs do. I haven't put it in place yet -- planning to use it as a runner in the bathroom.  One thing to note about this rug and the entire shipment I got -- they are packaged VERY well and if you have any dexterity problems (arthritis like I have) you may want to plan to have someone help get them open to avoid frustration. This is not a problem with the product, but something to be aware of and prepared form.