Amazing built in scale that is specific to grain type (or vegetable/bean) that increases the ease of use. Cooked brown rice to perfection (which is sort of difficult). This product is super sturdy and durable. It’s also compact enough for even the smallest of kitchens. The Teflon coating on the pot itself makes it super easy to clean and the product turns off if you open the pot itself so as to keep 
yourself safe.