Color is vibrant and true to online images.  Really spectacular color that did not overwhelm.  Paired with chocolate sofas in family room and white end tables with orange lamps.  This rug was the perfect "grounding" focal point to create a very welcoming, "warm", happy and inviting space .  Nice quality for the $ price.  The ends did not curl but relaxed very quickly.  Purchased thickest rug pad as we placed over tiled floors.