I love this rug and so do our guests.  We actually just had a friend ask if it would be weird if she bought the same one. Of course I said she should get one right away.  The white part of the rug is a higher pile height than the blue.  This gives the rug great dimension.  Its more white from the side, more blue when you're standing upon it. 
The only con is that so far it sheds a lot.  Looks like my dark wood floors are covered in dog hair but I think that will fade over time.    Its not super soft but is nice and thick.  

Pros: great look
Cons: sheds a lot so far