Love my rug, it was exactly as pictured and matches my decor perfectly.  It’s very soft underfoot.  I have not had any problems with shedding as a lot of people complain of with wool carpets.
I found out by reading about wool area rugs you really shouldn’t use beater bars or as infrequently as possible. I just use a cordless on mine. It’s a beautiful, high quality area rug.  It arrived very carefully wrapped and only a few days from ordering.