This rug is way softer and a much higher quality than I was expecting for the price.  Color-wise, it is exactly as it seems in the pictures on the website.  It is SO thick and comfortable.  This might sound silly, but my 90 lb dog is OBSESSED with our new rug; he has ditched his dog bed and lays on the rug with his tail wagging all day long.  It's pretty adorable.  

We decided to get this rug in order to specifically match a pattern on our ottoman/pillows.  I was having difficulty finding a really charcoal dark dark gray colored rug.  I jokingly searched "light black", and this came up.  It is literally a light black rug, and that's exactly what I needed for that room.