I have many of these wool seasonal/holiday designed pillows.  There are different brands, some come with inserts, some you need to buy an additional insert.  We are VERY happy with this pillow, the design is nice because usually Winter cardinals are more "Christmas-y", but we celebrate Hanukkah but are avid backyard bird watchers.  Bright colors & LOVE the darker background for an accent pillow on our linen colored recliner.  Pillow backgrounds are usually lighter, which work on our light brown couch.  The lighter pillows disappear on the lighter fabric furniture.  So the black background is a BONUS!!!