I got this rug for a great price, so I'm inclined to review it higher than 3 stars merely because it's impossible to get an 8x10 rug for $110.  That said, it's definitely very "terra cotta".  The pattern is pretty, if a bit blocky, and the rug is definitely never going to be mistaken for a high end rug. I consider this to be a great rug for the next few years and I will look for something to replace it with over time.  When it's time to retire it from my living room, I will likely use it elsewhere if it holds up over time.  I feel like it's one that is totally worth buying on sale.