I have used tempur pedic products for years and have been happy always until now. I purchased the breeze cooling pro not for the cooling aspect but for the firm and hi profile I noted it to have in the store when I tested the pillow out. I made my purchase over the phone with tempur pedic. I am not sure what happened but the pillow I received goes extremely flat immediately. The breeze cooling pro hi isn't comfortable to sleep on at all. It also doesn't seem to keep cool but that isn't a feature or the reason why I made the purchase. I expected a firm pillow with a hi profile but I got a flat useless pillow that was a waste of money.