What is NOT to LOVE about these pillows. I've tried foam, memory foam, polyester filled, you name a filling and I've tried them each with no joy. After my very first night sleeping on these my neck, shoulders and head finally didn't hurt. The down is so soft, malleable, form hugging, filling in the empty areas and cradling firm with what else? Soft down that moves with me. Plenty joy now. So much so that I'm ordering another set. I highly recommend these pillows especially for side sleepers as myself.