I haven't had a new hair dryer in probably 15 years, and obviously the technology has greatly improved! I do t know what kind of ionic juju is in this amazing dryer, but it not only dries my hair much faster than my previous dryer, it actually seems to reduce frizz! I love the color and that it is fairly light weight. I kind of wish it has a medium setting instead of just high and low, but that's not a big deal at all. The attachments are very cool too! There is one to help straighten, one to add volume, one to concentrate, and a diffuser. My fav is the volume adding one! I appreciate that the screen in the back removed for easy cleaning as well! I thought all hair dryers were pretty much the same, but I realize I was mistaken now that I have tried this beauty from Conair!