Usually, after doing my hair, it's 30 minutes max before I am a frizzy mess. But after using the #SmoothWrap by Conair, I am a convert!! My hair felt healthier and stayed smooth and frizz free all day!! I was absolutely stunned at how great my hair was at the END of the day. The ions actually made a noticeable difference for my thick wavy hair. This is 100% my go to dryer.