This is my first experience of a toddler pillow as I only have 1 Son, and I was nervous introducing one with risk of suffocation etc....paranoid mother!! I felt so much more at ease using a memory foam option, and the Panda one did not disappoint. There's so many options out there but I loved what the Panda brand stands for, so that swung my decision. Fantastic quality, attractive, economic packaging, great delivery, and best of all my Son loves it! I've actually just purchased a second one to stay at his Grandparents house for sleepovers! I don't think I will come away from this type of pillow as he grows up, it's perfect!