We're trying to get rid of all the extras that come in processed ground meats. It was very easy to use right away. You can use your imagination to create your own favorite flavor profiles. Using only the freshest ingredients to make it as healthy as possible. We all have different health problems & goals regardless of our age or income. Built tough like our grandma's hand crank grinder with added ease that comes with all the great Kitchenaid mixer attachments. [This review was collected as part of a promotion.]