Update, almost 2 years later: Disappointed. The rug is very matted and old-looking, and got there within a couple of months of use.  If I vacuum, it perks up a bit, but as soon as you walk on it, back to matted appearance.  It looks like a beat up old rug. I hate it.

Very plush and feels great beneath my bare feet. I have had some trouble getting it to lie completely flat in some places, but that might not be a flaw in the rug itself so much as a product of my trying to install the rug single-handedly under a heavy bed that was already in the room than .  The edges rolled out flat almost immediately. Overall, I love it.