Definitely not your Ikea rug (yep, bought one to compare) where the ends stay to the curvature of the package. I had this rug sitting for a little over a week still rolled up in its packaging and the "roll-out" was easy. I'm actually going to buy another one to replace the Ikea rug since I keep tripping over the ends of that one.

I don't recommend having this rug with pets because the material can easy be scratched up or undone. However it is easy to clean, doesn't catch dirt like carpet.