The good news is that the color is not too pastel, as was my fear from ordering based on what I saw on the computer screen.  This is a very pleasant dusky purple, not too light and not too bright.  The edges are finished nicely and the shag length is as described.  Because it came tightly rolled, it's needed a bit of time to relax but that is to be expected.  I would honestly give this area rug 5 stars if it weren't for the heavy chemical odor that I've been struggling to get rid of through use of Febreeze and an air purifier.  Yes, I do have a sensitive schnoz and am sensitive to chemicals but it has been overwhelming.