First, I love the aesthetic that it adds to my coffee and tea counter.  When we remodeled our house, we specifically build a coffee/tea counter but it has been used to hold junk. We finally took out the junks  and replaced them with this keurig. 
Second, I love the multiple brewing options. My husband and I have different tolerance for coffee so I like to option of choosing how light or strong we wanted our coffee to be.  I also like the option to serve over ice.   
Third, I love the variety of products.  I can brew a coffee in the morning, tea in the afternoon, and mocha latte later in the day if I’m feeling tired.  
Lastly, I love how quickly it takes to brew a cup of coffee or tea.  It seriously takes less than a minute which is pretty awesome and useful for a full time working mama like myself.