Was looking for new pillows and found these getting rave reviews from both normal folk and professional review magazines. Although pricey compared to other pillows, I thought let’s give them a try as I am a fan of Bamboo Socks and underwear, though not a fan of bamboo toilet paper (the puppies still win that category). Since the purchase, I have to say I am impressed with the quality, the firmness is good and the pillows retain thier shape. Am so impressed when it comes to replacing the mattress Panda maybe my first choice.