Two problems:  (1) It is not 9x12; it is 4' narrower and 2" shorter.  The exact measurements should have been given.  In decorating, every inch counts.  (2) Rugs should be rolled, never folded, even inexpensive ones, but I understand the shipping problems with rolled rugs.  This rug was folded too many times; one edge looked ruffled.  It may flatten in time.  Good point:  The color is true.