I bought this rug because it's an indoor/outdoor rug and the fact that it won't fade where I put it.  I have in in front of my French doors where it gets a lot of sun and I won't have to worry about it there.  Apparently, you can just rinse it off, but because it's indoors, I just vacuum it, which is easy to do. 
 The colors are really deep, so it looks just like the online picture of it.  It's laying nice and flat with no shedding or fraying at all.