I bought two of these rugs and one came in a very light grey/almost white, and they other was much more grey. A friend bought one also and hers was almost 100% white. It's a great look - my only complaint is that it is folded and boxed so tightly that it is wrinkled. We've both tried and have not found a way to get these deep, deep wrinkles out. Nice quality; no smell; looks great, but you have to live with the wrinkles.