These are just the right size for my shams on the guest bes. I bought a set from Eddie Bauer two years ago for $20 cheaper, but I don't think they offer that price anymore. $80ish seems like a fair price for these good quality fluffy pillow. 
The ones I bought two years ago have flattened out a little, with my husband using his as a leg pillow and the dog sleeping on mine when she can, but I'm able to fluff them back up pretty easily.