Soft and gorgeous shade of color! Did I say soft? Plus, my 2 cats use it just a bit to scratch on - but nothing pulls up; no damage! And, it must not be totally satisfactory to them as a scratching post/rug, because they don't do it often.  Win/win!  I spilled a bit of diet coke on the rug and border, soaked it up right away with a napkin, and no stain at all!  The biggest problem with this rug is that I want to buy at least 4 more in different sizes, and they're out of stock!! This is definitely a best seller, so if the size you want is in-stock, grab it right away!