At this price point, you would expect just the basic coffeemaker, but this actually has more features. Has a clock, and is programmable for delayed brewing. Which is great to set for the next morning. The vortex feature, has increased water flow, which makes the coffee taste better. The water doesn’t just flow in the middle, it flows around the the whole filter.  You can set for a stronger cup of coffee as well. Has auto shut off feature. Sneak a cup feature, for when you just can’t wait for the whole pot to brew. Makes up to 12 cups. I like the compact size, doesn’t take up a lot of counter space. Works well, coffee tastes good.