I've been using command hooks since 2002 and within the last few years discovered the clear hooks and strips. My kitchen walls are tan and the white strips never looked that great holding things on the walls. I switched to clear hooks and you don't even notice the hook anymore. I even tried to fill in the space between my stove and the hood above by hanging oven mitts and hot pads. I must say they hold much better than I expected! To date, they've been holding those mitts and pads strong for two years! Keep up the great work!