This shower curtain is 100% cotton but the kind of cotton that wrinkles when it comes out of the dryer. Who wants to iron or steam a shower curtain? Also, the holes are not placed correctly. I bought a Laura Ashley shower liner to go with this assuming they would be made in a similar fashion and the wholes would line up. They don't. The first whole on the liner is about 2 inches in from the side but the first whole on the shower curtain is almost to the side so when you hang it up over the liner there's at least an inch of shower liner showing down the side. It looks ridiculous. Waste of money.