This is a wonderful blow dryer. It dries my hair so quickly. I love that is has the Negative ion technology that reduces my frizzy hair and makes it look smooth. I love all of the options for heat and speed with this dryer. I love that it has the cold shot button to finish my styles with. Also the diffuser and concentrated attachment are great for all of the different styles I love. Lastly this blow dryer is lightweight so it is comfortable to use but it still feels sturdy and substantial. I am in heaven.