I honestly didn't have any expectations from this hair dryer than the other ones on the market but I really enjoyed it. First of all, it looks sleek and luxe. It is made in Italy and I appreciate that it looks expensive. It feels well made and lightweight, and it performs nicely and dries my hair quickly without making it frizzy. There's definitely some nano technology implemented into this product. It works well, looks nice, and feels high quality. I recommend this product, and also think it would make a nice gift.