Not nearly as soft and plush however as a 'standard' memory foam mattress. We are using it in a camper and I love the size and the exterior. I have only slept on it once and although it is indeed comfortable it is not nearly as cushy as our previous pad.

Pros: Durable finish, nice cover, foldable unit makes it easy to store and move
Cons: Not as soft and squichy as memory foam