I purchased this rug a year ago and there is almost no color left in it.  The only part of the rug that has the original color is a section that was under a chair and a corner of the room where no one walked.  This, of course, doesn't show up in the 30 days you have to return an item.  The rug is NOT in a sunny, bright room, so that isn't the problem.  This was pretty and looked good in the room when it arrived.  I think a  $400+ rug should last more than a year, however, before needing to be replaced.  I'd definitely walk away from this one if you are considering it!