I love this rug! I've searched high and low for a great rug for my living room. One that has a soft hand, warm aesthetic, and just enough texture to keep the eye intrigued. I love the texture and warmth of a jute rug, but do not care for the scratchy nature of it. I've been on a quest for a softer option that has a similar aesthetic to jute, but feels comfortable under foot... and this rug is it! It's 100% cotton, so it's soft to the touch, while adding texture and warmth to my space. The best part of all of this; the price! You can't beat it - believe me I've tried haha The reason I gave 4 stars is because (to be expected with something so well priced) there are slight imperfections with the weave every so often. The solution is easy enough, tie off loose loops, and snip the ends. Voila! Hope this helps