The beautiful print on this area rug is what caught my eye. However, the coloring is sort of distorted on the picture displayed. From the display, the rug looks more of a brown color. It is actually more of a deep red. Although I was very apprehensive about purchasing, I decided on buying this rug. I am here to say I made the right decision! It is incredibly soft, durable and easy to clean. It arrived on time and without any damage. This rug is reasonably priced for such great quality.