I received my fireplace today and love it. Delivery was quick, and the packaging sturdy. Very easily assembled, roughly 30 minutes for my husband and I to put together. It is, as others have indicated, more of an off white, or what used to called almond (as in appliances) than white, but is still very attractive. The fire display is about average for electric fireplaces; not real, but still very cozy. In terms of size, it would be to scale in a smaller living room or bedroom with standard eight foot ceilings. The heater effectively warms my 400 square foot living room, but I purchased it primarily for ambiance, and it is perfect for that. If you are concerned that this might look cheap, it does not. It is actually quite elegant. A great buy for the money!

Pros: Easy to assemble, creates nice atmosphere.
Cons: None