Soft yet firm topper, after breaking it in. Different brand than Lovette arrived, Queen Rose or something, but similar, so I kept it. Improvement from a too firm mattress. I let it breathe for full 72 hrs first. Then put it on top of a 2 inch gel foam topper, then put a waterproof hypoallergenic cover all over it all, then new sheets. Love bed now. Don't forget to refluff this topper once a month or so.