I boat, fish, and camp so I have owned my fair share of coolers. This is by far the best bang for the buck. You can jump on the lid of this cool and it barely flexes. The seal on it seems very heavy duty. My friend and I purchased new coolers on the same day, he paid the same price for what he thought was a high-performance cooler made buy another company that is well known for their coolers, but it did not have rubber feet on it and when you stepped on the lid you can feel it flexing under your feet. I just had the cooler on my boat this past holiday weekend for 4 days and the ice retention was great. I will be purchasing another one.