I do not like the crackling sound it makes when touched, and It's not really very cushy.
I expected it to much softer; dense, but with more cushioning, like real memory foam. 
I need lay a thick fleece, faux sheep rug on top. It is made as a large crate liner.
I bought it to entice the big guy -85lbs- to not want to sleep at the foot of my bed. 
Ok, this is crazy, as I am writing this, he just jumped off the bed and onto the dog bed! 
Oh well perhaps it will be a winner.

Pros: Good price, removable, washable cover
Cons: Noisy, not very soft.