This is a nice tree but definitely not nearly as full as the photo shown.  We spent a few hours fluffing the branches, and you can definitely see through to the middle of the tree in many spots which was disappointing.  There is definitely way more space between the branches than the photo.  Maybe if we spent more time fluffing it would look like the photo?  Honestly, I was wondering if we were sent the wrong tree so I double checked the box.  If you compare the photo I took to the one pictured advertising the tree, it looks like a completely different tree.