These are great everyday sheets. They are bright white and feel very nice. They are not extremely soft but have a very nice quality about them. They are just the right thickness and I find the bottom sheet very comfortable. I'm not sure how to explain it but while the sheets don't necessarily feel soft to the touch they did feel soft on my body when getting into bed.  Another feature about these sheets that sets them apart is that the corners of the bottom sheet are rouched to help keep the sheet on the bed. I'd never seen this before but I really like it.  These sheets have already been through multiple rounds in the washer and dryer and have not shrunk at all.  Overall I'm very happy with the quality of these sheets.