Plush, well made, perfect of a large space. Brightened up our entire living room, providing an anchor for our furniture. We went for the 9x12- couldn't be happier. Only thing to watch for is that because it is shag, you cannot use a rotary brush vacuum to clean- doesn't bother me though. Our small shark vacuum works just fine! Highly recommend. It is definitely an off white, not a crisp white (which we didn't want anyway)