This rug looks true to the picture.  It is less scratchy than I expected and is very comfortable to sit on with a 1/2 inch rug pad.  There was a slight odor (not a chemical odor, I think it's just the wool) at first which has almost disappeared in just a few days.  It was very difficult to get out of the packaging, but light enough for me to install by myself once I got it out of the bag it came in.