We placed this rug in our Open concept living room/dining room which has natural white oak floors, BM Simply White Trim, BM Intense White Walls and a dry stacked silver travertine fireplace.  This carpet is comprised of a medium neutral brown, some light ivory, taupes and can read as a warm gray.  We paired it with a charcoal gray couch and the coordinating rug is a light gray cowhide/leather with light accents of sand and silver colored hide.  Even though the carpet itself is not gray, it coordinates beautifully with all the neutral and gray pieces in this room. 
The pattern is random enough that it doesnt compete with any fabrics in the large space.  We are very happy with this purchase. I'm sure that this carpet wont last a very long time because of the price point. But, it will last long enough until i'm ready to make a room color change.  Once we opened it up, it laid flat almost immediately and has had no shedding.  It will be used below our formal dining table.